As I await the new Apple Tablet announcement and the shininess of it all, I am anticipating the potential new uses for this device. My clues came from Steve Jobs’ apparent comment of wanting it to be more than something you read in the bathroom. This is what I have come up with so far, but you likely have more imaginative ideas.

  1. Digital photo frame
  2. Puzzle games e.g. crosswords, crypto quotes
  3. E-book reader – connected to iTunes
  4. Presentation screen – for keynote presentations
  5. Music videos to accompany music – attached to iTunes
  6. Video games – offers more visual real estate than iPhone for more interesting games
  7. Virtual world travel while listening to stories
  8. Great for Skype video calls and business teleconferencing via Skype
  9. Monitor for video and photo shoots – should connect to cameras via wireless or wire
  10. Mini-TV
  11. TV shows can use it as a device for real-time interactivity e.g. voting, comments, feedback, influence real-time storyline
  12. Artist portfolio
  13. Photography portfolio
  14. Spin-off opportunities for iSlate fashionable carrying case/shoulder bags
  15. Spin off for jacket companies to have an inset to hold iSlate but can still see screen
  16. Spin off for holders/covers/frames
  17. Connection to Apple TV/TV – Large screen TV, iPhone as remote and iSlate as interactive tool, search while watching show
  18. Could overcome the small size issues of iPhone and DSI for certain apps
  19. Great for newspapers and magazines to offer good online content
  20. Complement to internet surfing. You can sign up to news/information feeds/real-time info and have it sit beside your computer…less interruptive…more like a news wire.
  21. Weather apps can show webcam to see actual weather
  22. Good for maps with additional info
  23. Great for google earth
  24. Great for online delivery of shows and YouTube
  25. Great for internet radio
  26. Audiobooks could have a pictoral presentation to match story
  27. Newsfeeds could offer more pictures
  28. Visual radio/podcasts – images to support sound
  29. Could be a clock radio
  30. Augmented reality device
  31. Interpretative tour device for tourism applications if you can carry in special shoulder bag or jacket
  32. Portable memory/interpretative device
  33. Reads your GPS position and offers you information related to your location, but you choose your RSS feeds, could be audio with earphones, also visual info
  34. Great menu display for restaurants
  35. Stores can present sale flyer information or product info while in their store
  36. Connect with friends virtually
  37. Illustrative device for artists using touch feature
  38. Should definitely have solar charging capability
  39. One more shiny thing from Apple.
  40. If you can carry inside jacket pocket, there could be a heater app as on iPhone
  41. Could give life to boardgames like Scrabble for example – good for two person game at cafe
  42. Monopoly could be reinvented and connected with geocaching around NYC for example
  43. Potential for more social networking games
  44. Portable digital fireplace
  45. Table centrepiece that plays music and shows candles burning

Here is a good discussion on how to build brands in the days of social media.

Copy of CS8Z6179Here is a Luscious Lobster campaign that I directed to promote lobster a few years back. Since it is lobster season in Prince Edward Island now, I thought that I would feature it again and make you all hungry for lobster. Here are a few of the photos. Each photo took 5-6 hours to set up. The large shot became the cover shot for the brochure which was produced in 7 languages: English, French, Italian, Spanish, Korean, Mandarin and Japanese. We also developed recipe booklets and posters and the campaign was featured in seafood shows in Europe, US and Asia.
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Edith Piaf as a child

Edith Piaf as a child


I recently discovered Louis Boudreault in Iles de la Madeleine a la Cafe de la Grave. I recognized his work, as I had seen it once previously in a gallery in the Westmount area of Montreal. Boudreault uses a mixture of painting and drawing to recreate people like Andy Warhol, Edith Piaf, John F. Kennedy and Einstein as children. It is interesting to see the innocence and wonder in their eyes, knowing the impact they would later have on our lives. Here is a link that features some of his works:

Movies at the Siamese Theater

Movies at the Siamese Theater

Earlier this year I worked with a team to produce a 3D social networking world. The launch has been delayed because, well, more venture capital is required. The Siamese Theater is inspired by the famous Grauman’s Chinese Theater in Los Angeles. The first movie feature was Little House of Horrors with the flickering and all.

I read a report yesterday on virtual worlds and found an interesting point. They challenged the concept of “virtual” worlds.

Clay Shirky from his book, Here Comes Everybody writes, “The experience of a 25 year old is one of substantial overlap between online and offline friends and colleagues. The overlap is so great that both the word and concept of cyberspace have fallen into disuse.”

The report goes on to say that online interactions on “virtual worlds” are digital but are definitely real. “Digital natives”, meaning those who grew up with the internet, move easily between online and offline environments.

On the other hand, “Digital immigrants” which are those who came to the internet later have more difficulty understanding the point of using an avatar and are trying to make a distinction from what is real and virtual. But acquaintances made on the internet are as real as those we connect with by telephone. Online does not replace offline interactions but rather complements them.

Avatars are merely an online representation of ourselves, and we customize them as we would our own selves with wardrobes reflecting a desire to express who we are. Avatars allow us to curate our online personalities beyond static web presence and experience the net beyond point and click.

Reference: From Virtual Worlds to the 3D Web, Online Communities in China, Asia and the World, a EU-China Information Society Project.

This year’s PSFK Conference New York is on April 2nd at the Jewish Heritage Center in Battery Park. I went last year and although it was only one day, it was a connection hub of trends and ideas. Many of the trends I was not aware of, as I was new to PSFK, but over the year, I saw many of these ideas that we spoke about take hold. This year’s conference will be set within more challenging times, so the creative ideas should offer even more poignancy and immediacy with pressure for authenticity. 

psfk-header

http://www.psfk.com/2009/02/announcing-psfk-conference-new-york-2009.html

And to bring you up to speed, here are all the videos online from previous conferences. http://www.psfk.com/2009/01/every-single-psfk-conference-video-now-online.html

I like this kind of thinking. We tend to focus on what is failing in our economy, but this article from Piers Fawkes makes us focus on how our economy is being re-ordered. Behaviors are changing rapidly and it is driven by our digital behavior and our rethinking of consumerism. Throw an economic crisis into the mix, and the whole thing speeds up. The companies that get it are thriving. To use a sports analogy, see where the ball is going, not where it is now.

http://http://www.psfk.com/2008/12/recession-or-reorder.html