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When I take on a communications project, I live by this rule…and I heard it from a movie producer. The rule is: People can remember three, maybe four things…what do you want them to remember?
I have considered this sound advice…and I take it one step further. What priority do you want these 3 or 4 things to be remembered…what is the most important thing that you want your customers to remember about you or your product…the second?…and so on.
I came across an article today that further supports this approach. It had been originally thought that people could remember 7 things…eg. phone numbers? But newer research is saying it is actually only three or four things.
I’ll stop here…so you will remember this important message. Here’s the link:
I like this movie. The film starts a new genre of film that documents our internet culture in the throws of social media…it gives a kind of rainbow at the end of the google search…a hope for enlightenment of sorts.
Stan Flack, 42 years old, creator of MacMinute dies in Charlottetown, Prince Edward Island
To find out more…
Link to the handbook: http://www.hipsterhandbook.com
Q &A with the author of the Hipster Handbook: http://www.randomhouse.com/anchor/catalog/display.pperl?isbn=9781400032013&view=qa
“Slow Food is a non-profit, eco-gastronomic member-supported organization that was founded in 1989 [in Italy] to counteract fast food and fast life, the disappearance of local food traditions and people’s dwindling interest in the food they eat, where it comes from, how it tastes and how our food choices affect the rest of the world.” www.slowfood.com
From the www.slowfood.com website:
75% of European food product diversity has been lost since 1900
93% of American food product diversity has been lost in the same time period
33% of livestock varieties have disappeared or are near disappearing
30,000 vegetable varieties have become extinct in the last century, and one more is lost every six hours
The mission of the Slow Food Foundation for Biodiversity is to organize and fund projects that defend our world’s heritage of agricultural biodiversity and gastronomic traditions.
We envision a new agricultural system that respects local cultural identities, the earth’s resources, sustainable animal husbandry, and the health of individual consumers.
Yesterday, I attended an open house of a new condo development in Charlottetown…and for a small town of about 40,000, this condo looked like it should be in downtown NYC. The architect that designed these condos creates sustainable, artistic and urban living…with that wonderful feeling of open spaces. The typical design is a lower level that is open with an upper level loft bedroom and a staircase to a roof-top patio/garden. It is a rennovated building, so he has maintained the solid woods.
The condos are tapped into the green energy plan which is powered by wind and the biofuel infrastructure from the city…so it is green and good and beautiful. About 10% of PEI’s energy is produced by wind farms located on the eastern and western tips of the island.
